Advertising is a team effort but there are some true creative visionaries behind the many of the most innnovative, trend-setting campaigns. Diane Smyth profiles six of the world’s best, taking to them about the ideas behind their award-winning ads, where the industry is going, and how photography fits in to the new multi-medi environment.
« I regularly ask myself about the status of my work and the classification of what I do », says Jean-Paul Goude. « How relevant is my work, and does it correspond to the life of an artist – even as I conceived it ? Is it art or something else? I still don’t know if I’ll ever find an answer.
Par British Journal of Photography